Joe Sewald

Joe Sewald is an experienced direct response marketing professional ... who knows how to translate direct marketing solutions into selling tactics.

Joe has managed professional teams for such companies as J. Walter Thompson, Ted Bates International, Needham Advertising Worldwide, The Gallup Organization, Great Expectations (VP, Mkting) and The Bosley Medical Institute (VP, Mkting). As a consultant, I have worked for Bank of America (SF), First Interstate Bank, Hewlett-Packard, Texas Instruments, Target.e.com, Vons Supermarkets, Mexicana Airlines, Toyota Motors, Pacific Bell, Pacific Bell Yellow Pages, O&M/Direct, FCB/Direct, Reader's Digest, Visa, MasterCard, Sebastian International (a division of Wella International), and the California Avocado Commission. This is a partial listing. A full listing and references are available on request.

Here is Joe's core professional skill set:

• Strong verbal and written presentation (selling) skills,



• Establishes excellent working partnership with sales personnel,



• Experience in both consumer and B2B marketing tasks,



• Experience in developing B2B and consumer frequency and loyalty programs,



• Experienced in developing strategic marketing plans,



• Trained as a marketing research professional,



• Trained in the packaged goods methodology,



• Skilled in general advertising and direct response marketing disciplines,



• Database mining and management projects, for consumer and B2B accounts,



• Over five years experience in developing and implementing New Media, and



• Working experience with Fortune 500 and Entrepreneur 500 companies.