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Peter J. Ognibene
Capabilities Statement

Smart Card Development Services

  • Strategic Planning and Competitive Analysis
  • Concept Evaluation and Development
  • Business Case Development
  • Research and Competitive Analysis
  • Proposal Leadership and Management
  • Application Design and Specifications
  • Publications and Public Outreach

 

P. Ognibene

Summary

Peter J. Ognibene is an independent consultant who began working with smart cards in 1986. Since then, he has compiled a successful record winning proposals, developing applications and managing projects. He provides strategic consultation and other analytical services to help corporations and government agencies envision how smart cards might be used in the future.

Peter has written extensively about smart cards for newspapers and magazines and delivered presentations on the technology and applications at national and international conferences.

He currently serves as proposal manager for major international corporations, developing strategies, win themes and discriminators to compete for smart card business opportunities worldwide. He directs the input of project managers, marketers and engineers; manages writers and editors to prepare the proposal for submission; and supports his clients through best-and-final bids, response to customer questions and oral presentations.

Professional Experience

Sought, pursued and won new business with smart cards.

Identified marketplace needs, wrote proposals against major automation firms and won contracts in open competition. Conceived smart card applications, wrote specifications, created working prototypes and deployed operational pilots. Generated favorable publicity through televised reports and articles in trade publications, magazines and newspapers.

New England PARTNERS Project for Electronic Services Delivery

Developed technological infrastructure for the PARTNERS Project, which will field smart card pilots in Maine, New Hampshire and Vermont for electronic services delivery (ESD) of nutrition and health programs. Worked with state government agencies and retail community to develop Request for Information (RFI) to test the conceptual infrastructure against the marketplace availability of products and services that can provide ESD for WIC as well as other health-related programs. (Prime Contractor: Burger, Carroll & Associates, Inc.)

Smart Driver Licenses and Vehicle Cards

Developed strategic approach and wrote winning proposal to determine the feasibility of using smart cards for driver licenses, vehicle registration and electronic toll collection. (Competitors included Centennial Technologies, Logicon, SRI International, Strategic Analysis and Trucking Research Institute.) Served as principal investigator of this contract for the Federal Highway Administration, directing research and creating system concept, design and final report. (Prime Contractor: 3-G International, Inc.)

Smart Health Card

Won competitive Small Business Innovation Research (SBIR) grants worth over $400,000 from National Institutes of Health to develop a Smart Health Card that captures patient profiles and interacts with treatment databases to alert practitioners to potential risks. Created concept, wrote specifications, supervised development and demonstrated prototype.

Smart Cards for Government Services

Formulated strategic vision, devised technical approach and wrote competitive proposals to win these contracts:

  • Michigan Opportunity Card to create a customer-centered approach, using smart cards, to state-supported education, training and job placement services. (Fifteen competitors, including AT&T, Andersen Consulting, EDS and IBM.)
  • Wyoming Card for the special nutrition program for women, infants and children (WIC), the nation's first electronic benefits transfer project using smart cards. (Three competitors: Andersen Consulting, ACS/TransFirst and Viking.)
  • Smart Fare Card for paratransit services provided by the Chicago Regional Transportation Authority. (Competitors included two firms with headquarters in Chicago: Andersen Consulting and GFI.)

Smart Card Prototypes

Peter has a number of smart card "firsts" to his credit. He created:

  • Elite Card to provide debit, credit and cash advance for cardholders in Guatemala. This was the first financial services smart card in North America.
  • Smart Guest Card to identify customers, carry electronic funds and track purchases for hotel and airline frequent customer programs. This was the first smart card loyalty application in North America.

Feasibility Studies

Won competitive bid and served as project manager to develop an implementation strategy for the Minnesota Regional Transit Board to incorporate smart cards in paratransit service in the Twin Cities.

Led evaluation of smart cards for advanced transit fare as a member of the multidisciplinary research team under a competitively-won grant from the Transit Cooperative Research Program (administered by the National Research Council of the National Academy of Sciences).

Affiliations

Member, Advisory Board, Washington Independent Writers

Independent Industry Representative, Smart Card Working Group, American Association of Motor Vehicle Administrators (AAMVA)

Member, Association of Proposal Management Professionals (APMP)

 

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